The University of Southern California has been working with Pentagram to develop an updated identity system for California’s oldest private research university. The previous system was developed by Saul Bass in 1994. The project began in the spring of 2011, and like all major identity overhauls, it has taken some time to get everything organized [...]
Tag Archives: logo
Rebranding University of Southern California
by Jeffrey Walton on 6:54 pm in branding, design, logo, typography
HP Rebranding
by Jeffrey Walton on 10:49 pm in branding, design, logo
It’s no small task to design a logo. But taking on the complete identity of one of the world’s largest technology companies is a much more demanding feat. Moving Brands® walks us through the process of doing just that with the rebranding of HP. The vision was to transform the world’s biggest technology company into [...]
Starbucks Evolving Again
by Jeffrey Walton on 6:14 pm in design, logo
I suppose that with all of the logo news lately, Starbucks decided that they should jump in too. That was a bit of a joke, pardon my sense of humor. I only post this because I feel obligated to because I have always admired the Starbucks logo. The evolution of Starbucks has had a very [...]
Rio 2016 Olympic Games Logo
by Jeffrey Walton on 4:26 pm in artistic, design, fonts, typography
The logo design of the Rio 2016 Olympic Games has been officially unveiled representing a huge step in the process leading up to any major event. The Olympic design process has always been a very competitive challenge, and an unbelievable privilege to take part in. Of course, I’ve never had that privilege but I can [...]
Graphic design, typography, photography and all things that communicate. The way we think, the way we show and the way we convey any idea, it's all about communication.
