The new release book, Inside Apple: How America’s most Admired—and Secretive—Company Really Works by Adam Lashinsky is officially released today. Offering an insider’s perspective to one of world’s most admired companies, the book gives a glimpse that only someone inside the walls of Apple could tell. Quoting the book’s description: INSIDE APPLE reveals the secret [...]
Tag Archives: branding
Leo Burnett – When to Take My Name Off the Door
by Jeffrey Walton on 9:40 pm in branding
Probably… the greatest advertising mind of all time. An awesome animation, timeless and about as good a voiceover as you could dream up. Very well done! See the video on Vimeo (and leave your comment!).
Kohl’s Design Center Expanding
by Jeffrey Walton on 12:25 am in design
The department store Kohl’s is expanding it’s design center with a new office in Santa Monica, California. The new design center is scheduled to open on Monday, January 16. The office is currently set to house 20 graphic designers focusing on print support for a variety of the brand name that the retailer carries. Peggy [...]
Rebranding University of Southern California
by Jeffrey Walton on 6:54 pm in branding, design, logo, typography
The University of Southern California has been working with Pentagram to develop an updated identity system for California’s oldest private research university. The previous system was developed by Saul Bass in 1994. The project began in the spring of 2011, and like all major identity overhauls, it has taken some time to get everything organized [...]
HP Rebranding
by Jeffrey Walton on 10:49 pm in branding, design, logo
It’s no small task to design a logo. But taking on the complete identity of one of the world’s largest technology companies is a much more demanding feat. Moving Brands® walks us through the process of doing just that with the rebranding of HP. The vision was to transform the world’s biggest technology company into [...]
Graphic design, typography, photography and all things that communicate. The way we think, the way we show and the way we convey any idea, it's all about communication.
