The University of Southern California has been working with Pentagram to develop an updated identity system for California’s oldest private research university. The previous system was developed by Saul Bass in 1994. The project began in the spring of 2011, and like all major identity overhauls, it has taken some time to get everything organized [...]
Archive | typography RSS feed for this section
Rebranding University of Southern California
by Jeffrey Walton on 6:54 pm in branding, design, logo, typography
Font Choices in Layout
by Jeffrey Walton on 4:00 pm in books, design, fonts, typography
Choosing fonts and styling in a graphic design project can be the first, and most difficult hurdle when you begin any project. In my experience, the first problem I present myself with is deciding which typefaces to use when I set up my initial layout. My goal is to limit the layout to use four [...]
What makes a portfolio look great?
by Jeffrey Walton on 11:33 pm in design, portfolio, typography
I’ve looked through a ton of design portfolios. And from my experience, I can say that there are certain types of projects that look great and there are certain types of projects that look like filler work. By filler I mean work that, while it may look good, looks like it isn’t well thought out [...]
Website for Inspiration
by Jeffrey Walton on 6:57 pm in design, typography, web design
This may very well be the most useful website for designers. A super simple web design by Forest Young, this site gives you quick links to at least a couple-hundred websites by other designers around the world. Obviously, they are sites selected because of the creativity that they showcase. Some are a bit annoying, but [...]
Rio 2016 Olympic Games Logo
by Jeffrey Walton on 4:26 pm in artistic, design, fonts, typography
The logo design of the Rio 2016 Olympic Games has been officially unveiled representing a huge step in the process leading up to any major event. The Olympic design process has always been a very competitive challenge, and an unbelievable privilege to take part in. Of course, I’ve never had that privilege but I can [...]
Building on the word NO
by Jeffrey Walton on 7:01 pm in design, typography, web design
Our success in life is fulfilling, rewarding and makes us keep on digging. And the funny thing about it is that our success comes, often times, from what we learned when we failed. We hear this all the time… failure leads to success. It’s taken for granted a lot, and most people hear it and [...]
Graphic design, typography, photography and all things that communicate. The way we think, the way we show and the way we convey any idea, it's all about communication.
