I suppose that with all of the logo news lately, Starbucks decided that they should jump in too. That was a bit of a joke, pardon my sense of humor.
I only post this because I feel obligated to because I have always admired the Starbucks logo. The evolution of Starbucks has had a very colorful timeline that includes controversy and design genius. And Starbucks has long had one of the best in-house design teams in the corporate world.
Starbucks reached a point a few years back where they do not require any introduction. Therefore, they can rightfully remove the name from their logo and not have to worry about your co-workings knowing where you bought your cup of coffee this morning.