What separates a great website from the rest of the world wide web? This is a question that is not as easily answered as we would like it to be. There are many websites that could be categorized as great. But there are a number of factors that go into making a website great.
There is a big difference between a website that looks good and a website that is great. A great website combines all the variables that include, visual appeal, usability and functionality.
First and foremost you want your website to serve its purpose. The website must be functionally capable of delivering exactly what you would like it to deliver to the viewer. Sites that have poor functionality always result in a high bouncerate.
Secondly, the site must be user friendly. If the visitor doesn’t know how to get from one thing to another they won’t spend much time there. Much less return for another dreadful experience of fumbling around for more.
And third, when all the content is worth looking at, and your navigation is planned out, it must look good. There has to be a nice balance of contrast and hierarchy to assist the user with the usability and functionality of the site.
Oh, and one other thing. If the content is worthless there is no sense in spending time making it look good. Good looks only go so far, and quality is the key to make anything even remotely successful.