Font Choice Means the World to Design

font choice graphic design

Let’s face it, there are way too many typefaces available to us. Just like many other things in our world, font catalogs are full of clutter. I would love to see a font graveyard so that I can bury the ones I can’t stand to look at, and I’m not asking to see the “graveyard” font collection. That one would be buried in my graveyard.

Most designers can count their favorite fonts, the ones they use, on their two hands. I have a hard time understanding why there are so many fonts that are useless. And I have to tell you, in my opinion, if a font is free it is probably not even worth the price tag of free. You’ll end up losing money on the time spent to deactivate it in your font manager.

This is not meant to be a negative write-up, because there are many gorgeous typefaces out there. Some of which I own and use, some of which I wish I owned. I hear designers talking about fonts being overused, cliches and so forth. Well, most typefaces with the “overused” label are so because they have proven to be used very well and successfully communicate what a good designer is trying to say.

If you’re looking for a swirly, loopy typeface to use, then draw out the characters yourself, make it look good and be proud of what you have done. If you pick a swirly, loopy typeface and the two S’s are identical, your design looks cheesy.

I love typography and am very passionate about it. I can spend hours kerning headlines, or customizing characters in a logo-type and enjoy every minute of it. I feel that a graphic designer should be proud of their work, and using goofy typefaces because you think they look “jazzed” up is a mistake.

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